A Competitive Advantage is the reason why one Container (business/nation/community/family) is able to produce goods or services better or more cheaply than other Containers. Having a product/solution isn’t good enough to make money when there are 7.5 billion people on the planet. There has to be another reason people choose a specific Container over another. There have to be barriers to entry and barriers to exit. Skills and Knowledge are one form of Competitive Advantage because they take time, money, and acceptance to develop. You have to be able to afford to not be earning while you commit time to reskilling. Until (and it is happening) Education gets properly disrupted, you either need Mom & Dad or a rich Government to kick start things. You will still need a Container even once education is democratised. You need to be able to control supply and demand to make money. You need to give your solution shape and form. The bigger Container is the market. When you have an overview and understanding of the market, you can get a good idea of the problems, and skills and knowledge needed. Then understand the barriers, and form a space that includes you.
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