Swart Donkey

In the first-ever introductory yoga class I attended, the intention was just to allow you relax. They did not teach a lot. It was just a tas...

My first job change was internal. This meant different dynamics to normal job hunts of deciding if someone is “good enough”. There was a rot...

The hardest part of most businesses is finding new clients. Even if you are good at it, there is always the existential risk that there is...

I did Marketing courses at University, but I didn’t learn Marketing there. My approach comes mainly from following Seth Godin. I was once ...

Whether you are in politics, education, academia, business or the home, most of what we do ends up being about people management. Managemen...

When you trade (swap things), or have a trade (do tasks), the rules of supply and demand are pretty clear. Markets work best when there is ...

Part of the Cambridge Analytica outrage was due to the realisation that we were being manipulated. That other people were trying to do to u...

You are a Marketer. Everybody is a Marketer. Despite hating money , I did do a few marketing courses at university, but I can't rea...

We live a story. Stories take a few facts and weave them together to create something that makes sense. We can't wait until we understa...

De Beers created the Diamond Engagement Ring meme. A lot of people criticise this as an example of corporate manipulation to make money. I ...

Whenever I visit John Bauer, it is like been transported into some parallel, rather odd universe. John is a potter. A crazy potter. A crazy ...

The idea behind Seth Godin's Permission Marketing is that your interactions with clients through anticipated, personal and relevant mes...

I was lucky enough to listen to Seth Godin talk live today. It reminded me just how irreplaceable real interaction is. You can read someones...

Six Pixels of Seperation is a new blog I have started reading. It is a kind of Marketing, kind of presentation, kind of digital/technology ...

Seth Godin writes a lot about the Music Industry, how it has changed and how it needs to respond. Here is the transcript of an interesting t...

I am going to cheat today and link to Seth Godin's post . But for those of you who don't follow links, I will also quote the post. I...

www.ted.com is going to raise my internet bill dramatically... but probably my level of enthusiasm as well. Today I downloaded and watched ...

I enjoyed this post by Seth Godin: Why bother having a resume In the last few days, I've heard from top students at Cornell and other un...

The other day when I was at John the Potter's house he showed me an article that had been written on him. Here is an extract Ambling d...

Seth Godin talks about Hillary and whether she should quit. For every brand and for every person, yesterday is irretrievably gone and tomorr...