Monday, September 14, 2020

Win-Win at Scale

Before Amazon, Netflix, Google, and other big disruptors entered the world lived Sam Walton. The founder of Walmart realised that you aren’t trying to maximise profit on every item you sell. You aren’t trying to maximise price. You have to look at the big picture and give your customer a good deal.  By charging lower margins on the stuff he sold his clients, and really understanding both their needs and how to get them a good deal, he combined Win-Win economics with scale. When people speak of “Meritocracy” for companies, and principles of excellence they are still looking after themselves, their container, and their spot in that container. They will look for people to join them that improve the merit of their container, but not at their expense. Very few people are that self-less, and the goal isn’t that noble. Stepping aside for someone who is smarter and more effective than you is hardly philanthropy. You would only do that if you are an owner. Similarly, part of the challenge with transformation is hiring people that companies fear will leave. Loyalty trumps merit. People hire people like them who like them. Then knit their lives together. The only way things will transform is with bigger containers we trust, and feel a sense of ownership in. Win-win at scale.



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