Social Media makes it very easy to sell basically anything. The tools are there, and the numbers game is easy. If you can convince someone they have a deficiency in their life, and you have the solution. This doesn't sit well with me. Jonnie Hallman says he still has no idea how people can work a full-time job, cook dinner often, exercise regularly, enjoy weekends, and keep the apartment clean. "Seems basic, but I can't do it consistently". I believe part of the problem is we are trying to force everything into the transactional world of monetisation. We don't support the ordinary, because that is hard to turn into greenbacks. To empower relational thinking, we need to realise that not everything is a good business idea. Not everything needs to be cast as a problem. Not everything needs to be framed in a "what do I get out of this" way. Basic isn't a problem. It's a foundation. But no foundation is a problem.
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