No one has a view of the whole picture, or the ability to process it. We do not know in advance what the correct destination is, or what our future choices will be. We make our choices based on what we already know, with a limited glimpse forward of the possible consequences of our actions. There are individuals whose choices go against the grain, but if you look at a big enough picture, prejudices and bias starts to show. Daniel Kahneman and Amos Tversky opened up the field of Behavioural Finance and the study of cognitive biases. When you look at groups and group decisions, you can get a sense of how our processes work. This doesn’t mean we aren’t individuals. But we are individuals who don’t live in isolation. Our choices are affected by the choices of those around us. They are affected by the constraints of physics, time, and our very human limits. Context is everything when grasping at the randomness, ambiguity, and complexity of wrestling with personal choices and understanding.
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