Part of the Cambridge Analytica outrage was due to the realisation that we were being manipulated. That other people were trying to do to us, what we try to do to others. Namely, change people's opinions to match our own. We are all marketers. If you have something you care about, and feel the world is not exactly the way you want it to be. If you are in any way an Activist. The more you signal your beliefs, and surround yourself by people who agree, the easier you are to manipulate. Someone who listens more than they speak has inbuilt protection. Someone who may agree with the person on the left, or on the right. Tribes are particularly easy to manipulate. Particularly if the individuals don't think for themselves, and merely fall in line with the majority. '50% + 1' rule is salt, fat, and sugar to the Gravy Train. Popularity is easy. Empowerment takes ears. If you want to empower yourself, burst your bubble.
Popularity is Easy