Holding Good Ideas

Unless you start from within a container of opportunity, and with capital, finding an income has to be the point of departure. The reality is that there are not enough jobs available. “Full Employment” is the situation where there is no one willing and able to work, who cannot find it because no one wants, needs, or can afford their labour. That is what wealthy countries (the containers in which we manage work and government and social security) aim for. 

South Africa has structural Great Depression levels of unemployment. US unemployment rose to 23% in the 1930s. South Africa's unemployment rate reached 33% in 2021. The lowest it has been since 1994 was briefly 22% in 2008. 

“You have to be creative” is the standard hollow advice, but I am very aware that I have never been an entrepreneur. I took the formal route. I did formal in-demand qualifications and I got one of the scarce jobs. That is how I built my engine. The reality is an engine allows you the freedom to think creatively. When I needed to top up and repair my engine, it became obvious that entrepreneurship (without a big cushion) is not my skillset. I would need to adjust my skills or accommodate different ways of finding an income. 

Good ideas are not enough. Not every good idea is a good business idea. Good business ideas exist within structured containers with sustainable capital. 

Once you do have an income, you are in a fortunate position to take on the challenge of spending less than you earn. To build capital. To build a container. To hold your good ideas.

United States Unemployment

Greener Pastures

I am on the job hunt after a gap from the corporate world. I stepped off the ladder in August 2014 with the intention of letting my engine be the breadwinner, while I focused on things that did not make money. My motivations for returning are complicated. I am also returning to South Africa. Again, a complicated decision. There are always trade-offs, and the grass is seldom greener on the other side. Or if it is, it is because of the fantastic manure you cannot see at a distance. I am not naïve about the challenges of a corporate environment. You can also sell the entrepreneurial world too hard. A lot of people who have rejected the world of money, and the world of work, to pursue their passion… struggle. We hear stories of the successes, but unfortunately not all good ideas are good business ideas. Often advice is what the giver would do in that situation, but forgets that it would not be the giver in the situation. What we know is the world is random, complicated, and ambiguous. The best you can do is put yourself in a position to be able to change your mind.

The Cotswold Way

Managing Stress

Vusi Thembekwayo makes the point that if you can’t take leave because your business stops, you aren’t an Entrepreneur, you are Self-Employed. We glamourize Business Ownership, but part of running a Business is coordinating the efforts of others and smoothing their experience. Taking on the stress. Holiday leave. Sick leave. Maternity and Paternity leave. A regular paycheck. Security that if a reasonable job is done, it should be hard to ask the person to leave. Self-Employment means you end up needing to provide those benefits to yourself. You need an Engine or a Buffer to do that. For Businesses, this means a strong Balance Sheet (Capital not just Debt) and good Cash Flow (Money there when it is needed). The ability to weather difficult periods, and discipline during the good periods. If the underlying creativity is there, with patience and time, endurance and resilience increases. The stress doesn’t disappear. It is managed.

Pic: Jessie Eastland