Somewhere between narcissism and self-negation, sits self-care. We over-simplify into Good and Bad. Our stories, conversations and play all reinforce the things that make us work better together. One of the things that made us work better together in a world of scarcity is hard work. Effort. The ability to prioritise and focus on things that add explicit, demonstrable value. To avoid things that are indulgent. Self-care is mostly internal. Proper exercise. Proper diet. Proper relaxation. Proper breathing. Constructive and caring thought patterns. None of this is externally obvious. We can't see the growth. We can't count it. So we don't prioritise it. Every day, we get up and go to work. Till we can't because we haven't looked after ourselves. Self-care is not indulgent. It shouldn't be an afterthought.