Financial Security is a coordination tool. Every business is (1) an articulation of a problem that needs to, and can, be solved and (2) placed in a container that allows monetization. Nailing exactly what those needs are is incredibly hard, ambiguous, and uncertain. Financial Security releases our “Tacit Knowledge”. The stuff we understand, but can’t express. It allows people to solve their problems directly through an exchange. Two fuzzy sets of values and problems colliding in a simple market transaction. A trade. This was Adam Smith’s great insight. Wealth Creation isn’t a war. It isn’t win-lose. It is a conversation. Financial Security gives everyone a voice.
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