Risky Business

You can’t make risk disappear. You can only manage it. There is no simple trade-off between risk and return. The reality of return-free risk spoils the party. Risk can’t be butchered into a single number and placed on a scale like a piece of raw meat. It is fuzzy and tricky. You can avoid, accept, or reduce the risk yourself. Or transfer it if you can’t manage it. You can invest in your ability to deal with risk. By building endurance, you ensure you have the capacity to keep going for the long term. By building resilience, you ensure you can handle (or even thrive because of) the bumps and dips in the road. Risk taking isn’t what is ultimately rewarded. Creativity is. Build the endurance and resilience you need to be creative.