In a lot of cases, the generic
product people are selling is Confidence. The world is confusing, ambiguous,
complex and random. When someone can paint a simple picture with an aura of certainty,
that is attractive. We think in stories. One of our storytelling devices is
numbers. Being able to simplify complexity down to a number allows us to
compare, prioritise, and decide. It helps us manage the craziness. The
challenge is to always remember that numbers aren’t answers. They are
questions. The best we can do is build endurance and resilience to help stay in
it for the long term, and handle the bumps and dips. No one knows, and only you
know what it is you want to create. Only you know what the point is. The answer
to that isn’t a number.
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