Hans Rosling divided the world up into 4 income levels which he argued
were more useful than the traditional Developed-Developing perspective. I am
interested in the transitions. How does someone get from Level 1 to Level 2 ($2),
2 to 3 ($8), and 3 to 4 ($32). A challenge we face is that the first step of
building a business is finding a community (with money) with a problem you know
how to solve. Money attracts problem-solving through supply and demand. 1 Billion
of us consume more than $32 a day, and the majority of money will be directed
at solving our problems. Putting cash in the hands of the Billion people who consume
less than $2/day will suddenly make solving that set of problems a bigger
priority. The best decision-maker of what problems need solving would be the
person with the problem. The best provider of a solution is likely someone who
has recently had the same problem. Not someone projecting their Level 4 “competence”
onto a world they know little about.
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