All businesses solve problems in containers. Money changes hands when an
empowered decision maker recognises the problem someone is offering to solve,
as one they have. When that problem is “the problem” that decision maker wants
solved now. The challenge is understanding, articulating, and having the
competence, skills, and knowledge to offer solutions. *Only then* building the
trust is more difficult. It is a chicken and egg dilemma. Shared problems within
the context of established relationships are easy. There is trust that has deep
soaked as an underlying platform for everything else that happens. Community is
that platform. Community allows us to genuinely understand each other’s
problems. To have a vested interest in the solution. Skin in the game. To
really believe that the solution isn’t simply that money swaps hands. To really
believe that there is fundamental value creation going on. Nothing happens
without trust. Build trust first.
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