Does it Scale?

Not all good ideas are good business ideas. Not all good business ideas are good ideas. One rule of thumb to separate good ideas from good business ideas is the question, “Does it Scale?”. Advice givers are stuck with this dilemma. High quality advice is clearly a very good idea. The world is complicated, ambiguous, and random. We are all hopelessly incompetent and ignorant in our own special way. The world, and knowledge of the world, is simply too infinite for us to be adequately equipped to make all our decisions on our own. High quality advice isn’t scalable. We all experience reality as a controlled hallucination. What we see is based on what we have seen. To see what others see, you have to develop a relationship. You have to share their hallucination. It’s intimate. It is time and energy consuming. If you need to monetise this, the only way you can make the economics work is by pushing the price up. That’s not a good business idea, its just better story telling. Another approach is for things that scale to finance things that don’t.