We learn best through instantaneous feedback. Particularly if it is
repeated every time we do the same thing. Predictable cause. Predictable
effect. This is true even if we aren’t conscious about the lessons being learnt.
Muscle memory kicks in. Slow is harder. The 18-year-old still lights up despite
the threat of blackened lungs, bloody coughs, and amputated limbs later in
life. Particularly because everyone knows a belligerent Grampa who drinks like
a sailor, smokes like a chimney, and can still beat you in an arm-wrestle.
Single counter-factual stories carry far more punch than spreadsheets and
charts of long-term data. This leads to a bias towards demonstrable value.
Things you can count, contain, and importantly, understand, get far more
resources. Things you can contain make good businesses. At the expense of
things that are good ideas, but subtle, nuanced and difficult to demonstrate. A
lot of our knowledge is tacit. Communicating it is hard. That is why I believe
in bottom up empowerment. Giving people the space and time to do their thing.
Trusting each other.
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