Spending
decisions are mostly about trade-offs. Some people are in the luxurious
position where answering the question “do you want this?” is just related to
the this in question. Most people have to look at the full basket. What are the
consequences of the this? I have been at a table of people discussing the unaffordability
of rent in Cape Town. They were saying it was hard to find somewhere for less
than R10,000 a month. I knew one of the people at the table was earning less
than R1,000 a month. He kept quiet. Another friend told of offering (while
travelling) to buy dinner for someone who said they couldn’t afford to come.
The person still refused because the dinner (in USD) cost more than a month’s
income for the potential guest’s family. How you make decisions is often
impacted by if you have somewhere to turn, or if you are the last line of
defence. The way you make decisions is very specific to the way you interact
with the world. Value is contextual. Price is not value. It is just the point
at which someone is willing to give you something from their basket for
something in yours. If what is in your basket is all you have, each decision
takes on significantly more weight.
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