Descaling our Lives

Money is a communication tool. Like words and numbers, it helps us organise ourselves and share our skills, knowledge, and resources. Slightly smarter than barter, but still mostly unaware. We don’t trust each other enough for full transparency. We all need to eat, so even if we know there is a better solution somewhere else, we still want to sell our skills. Secrecy and politics protect our interests. Competing interests. Money-making boils down to matching an ask to an offer. How many people want the same thing? How many people can offer it? A key ingredient is scale. If you can find something lots of people want, where only you have the solution. That is clearly difficult in a world where information flows freely, secrecy is harder, and the winner takes it all. The best competitive advantages don’t have to hide. They are “in the box thinking” which, like exercise and diet, everyone knows about but doesn’t necessarily do. A real competitive advantage is not having to scale. Breaking free from supply, demand, and secrecy. Changing the rules. That requires building Capital to do the money stuff, so we can do something else. Descaling our lives and leaning into the other communication tools.