The
hardest part of most businesses is finding new clients. Even if you are good at
it, there is always the existential risk that there is a limit to the number of
people who want what you are offering. Needing new clients isn’t sustainable. Big
Game Hunting is also seductively attractive. A single big client can let you
think you have seen the matrix, and pop the Champagne. But. There isn’t much
big game in a world with an excess of hunters. Hand-to-Mouth living requires a
constant, replenishing source. That is why sustainability has to be at the
heart of every solution. Now is only worth celebrating in the context of later.
We have to eat. So Hand-to-Mouth is the
only first step. Depending on others while you don’t have the necessary skills
and knowledge. Depending on yourself when you do. Smoothing and softening that dependence
with a Buffer. Building an Engine to detach dependence. Making sure you can
comeback. Making sure today provides a platform for tomorrow. Softening the
hardest part every day by strengthening and deepening relationships.
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