A
focus on short term profits is doomed to fail. The energy is in the wrong
place. Profit isn’t the driving force of wealth creation. Reinvestment is. The
Business Graveyard is full of stars that shone bright. Sustainability is the
real driver of wealth creation, because the magic comes from compounding. Taking
profits, yes, but putting them back. Putting them to work. Again, and again,
and again. Which is why sustainable profits aren’t sneaky. Both parties need to
get a genuinely good deal, with full transparency. Sustainable Growth is about
building systems, institutions, communities, relationships and value that
endure. Sustainable Growth is about building the resilience to look at both
short term losses and short term gains with the same Poker Face. To see the
fundamental long-term value creation through the noise. Sustainable Growth is
about connecting the past, to the present, to the future.
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