Know Their Jam

Money is made in boxes. That is the problem with “out the box” thinking. Most of our problems are not unique. If the solution is too creative, people might not even recognise it. They may not even know they have the problem. If someone wants Strawberry Jam, and walks into your shop and sees Strawberry Jam on the shelf, there may be no words exchanged. They pick the Jam up. Pay for it. Leave. No pitch. No elaborate story. Just a clear ask meeting a clear offer. The trick? You have to know what people want. Know their Jam. Then you have to learn how to make Jam. It’s not a secret. But you have to learn. No one is born knowing how to make Jam. We don’t all have to be Elon Musk. Not all problems are rocket science. Some problems are as simple as paying attention, developing the skills and knowledge, and putting it in a box. Sometimes it isn’t about creativity. It is about time and application.

Traffic Jam