Homo Economicus is the
imaginary human with an infinite ability to make rational decisions. This
character doesn’t exist, but is useful in models of how real people make
choices. Behavioural Finance focuses on painting a better picture of the more
complicated ways we really engage with the world. The idea that businesses
focus only on profit is also imaginary. Partly because incentives are
complicated. Partly because businesses are imaginary models too. Businesses are
collections of real people with real behaviours. The future is unknown, and the
consequences of our actions are unknown. “Reverse Darwinism” is the idea that
people hire people slightly less intelligent/more controllable than them so
that their place is secure. People get promoted till the hit their level of
incompetence, or a political ceiling. If someone promising threatens to leave,
let them. There is always another promising, less demanding, person to fill
their place. This all sounds cynical. My point isn’t that people are bad. It is
that merit and profit aren’t clear. People are complicated with inconsistent
goals to match an uncertain world.

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