Tuesday, September 22, 2020

Trusting the Container

The Holy Grail is a direct, sustainable, relationship with decision makers with money, where you have their trust and confidence. Trust that you intend to solve their problem. Confidence that you can. Relationship building is one of the strongest barriers to entry. Trust is built from multiple layers and signals to show that the words and ideas being exchanged mean the same thing to both people. A lot is lost in translation between worlds. This is why nepotism and prejudice are so powerful. In a world of complexity, friendship, community, and emotional connection are a way of cutting through the noise. A lot of business has nothing to do with business. The specific problem being solved is far less relevant, than the sustainability (and containability) of the connection. Building trust in the container of the relationship.



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