Due Diligence is the reasonable steps required to gather information before entering into an agreement or taking action. Looking before you cross the road. Price is not value. Price is a signal of supply and demand. If something is incredibly valuable to lots of people, but is abundant, its price will be low. Whether your skills and knowledge are valuable is not in question. Meritocracy is not based on ranking skills and knowledge, it is based on barriers to entry. A competitive advantage is not what you are good at. It is why others cannot do what you are doing, which keeps it in short supply. Choices have consequences. We do not live in isolation. When it comes to money, you have to do your due diligence. You make money through the conscious construction of a container. It is not about respect or worth. That is your personal practice of conquering the demons in your head and heart. Money making is solving problems for decision makers with money. It is not about you. It is doing what you have to do, so you can do what you want to do.
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