Single Serving

We do not have full knowledge of other people’s stories. It helps to build an environment that supports repeated interaction. Connected stories. 

The hardest part of making money is building a relationship with decision-makers with money. Finding clients. 

A decision-maker will do the hard work of deciding they trust you enough to give you money. That is emotional work. They do not need to do that initial heavy lifting again if trust is maintained. Build deep relationships. Superficial relationships will leave you constantly searching for new clients. If you are serving them once, but then maybe they never want to see you again, because you have not acted with integrity, and they regret their initial decision.