“Price is not Value” is perhaps the most important lesson to learn in navigating wealth creation, financial planning, and building a career. I constantly find myself wanting to believe price is more than it is. Feeling like the way I see the world is reality. All price is, is a communication tool between different realities. We see the world based on what we have seen. We see the world from within our self and community created containers. That is where value sits. Price is where different value systems briefly and fuzzily meet. Price is a crude tool to artificially, and temporarily, simplify qualitative ideas of what something is worth down to a number. As individuals, we can then rank and compare all the other things that come into our decision making. Then make choices based on bringing things into and out of our world, based on price.
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