“If South Africa wins, we all win”. Ian Naude was responding to a question about whether he supports young, up-and-coming, winemakers or sees them as competition. Wealth is made in containers around supply and demand, and the temptation is to forget that we exist in bigger containers. Wine containers. South African containers. Global containers. In “The Art of Learning”, Josh Waitzkin talks of a martial arts teacher of his who was very open with what he knew. His belief was that if other people were obsessing over what he was doing, that was to his advantage anyway. The great insight of Adam Smith was that win-win beats the gunboat approach of mercantilism every time. All containers provide is shape and form to our problem solving. They make for clear asks and clear offers. They are a communication tool, but they don’t have to define or separate us, or our learning. Secrecy is lose-lose. Grow the bigger container and we all win.
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