"What do you want to be when you grow up?" is an old question for a time when there was a set menu. In a more flexible world, any Business Model that starts with a product offering is doomed. The first question is "Who?". The second is what they need? Only then do you have an answer to what service or product you need to provide. It has more to do with them than you. The Who has to have money to be served. This is one of the reasons I support Universal Basic Income. Politicians tend to support their voters for the brief period before election day. They tend to focus on special interest groups that will get them their seat. The *U* in UBI means that everyone gets heard. They get heard because they have cash in their hands, and businesses will be trying to figure out what they need. What "The People" want isn't determined by having a vote where the words are determined by 51% of the voice. True Empowerment isn't listening once and then blocking your ears. "Who do you wanna serve?"