Not all good ideas are good business ideas. That is why it is a thing of beauty that we can separate our Capital and Labour. Capital can live within the constraints of good business ideas, and be the breadwinner for Labour. Labour can love. Quality Journalism is a good idea. It used to be a good business idea when it had the Container of broadcasting from an enclosed garden through which it could sell advertising. Advertising was its engine. Social Media (Facebook) and Search (Google) stole the Engine. The idea may be awesome, but without a Container, good ideas don't matter. A Container controls the supply and demand of a scarce thing. The heart of a good business idea is "how will people pay?", "how will it keep them as paying customers?", or "how will you continually find new paying customers?". It doesn't matter what the business does. For it to be a good business it needs to show you the money. Not everything needs to be a breadwinner. We can't live on bread alone.
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