“What do you want to be?” makes the cart the boss of the horse. In a dynamic world, we have moved beyond job defined identities. All businesses do the same thing. They solve problems. To make money, you need to be able to clearly articulate a problem that needs solving. Then you need someone who values that problem being solved more than the price you offer to solve it for. The power of Capitalism lies in the ability of Capital to snap the hand-to-mouth connection that dominates our labour. Not everything is a problem that needs solving. Capital can release us to focus on things that are hard to articulate. That don’t need articulation. Capital can empower our labour, and set the horse free.
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