In the Light

A real competitive advantage doesn’t need to be hidden. In a world with full transparency, you have to assume that anything that can be copied, will be. Real competitive advantages are embodied. The “information” can be completely open-source, but it is the embedded habits and compounded understanding that can only be accessed through attitude and commitment. Not just showing up today. Not just stepping up today. Today doesn’t matter without tomorrow. Tomorrow doesn’t matter without the next day. You can burn everything to the ground today. If you want to build something worthwhile, it is the long term that matters. It is the relationship between your days that matters. It is time that matters. You can shout that from the rooftops and no one will be able to steal it from you. Build Endurance. Build Resilience. Then do stuff that matters. Every day.

Real competitive advantages aren't afraid of the light