Boring Box

Money is made in containers. We spread the story that Entrepreneurs need to think outside the box. To generate excitement. The reality is that if they do, they also need to come up with a box. A great idea is not enough. I didn’t think outside the box to get my Financial Security. Professions provide off-the-shelf containers. Through prolonged training and qualifications, they limit the number of people who can offer the service. You can’t just say, “good idea, I think I’ll do that too”. They also restrict who this opportunity is afforded to. They box. Money makes money. Capital compounds. But there needs to be a source. Education is still one of the most effective ways to tap that. Particularly if it is a known, stable, boring problem that is unlikely to disappear. Yet still one that regularly needs solving. Like exercise and dieting. We all know what needs doing, we just fancy a doughnut and the couch more. A boring source can feed all sorts of fantasies later. Boring is an effective box.