Not all good ideas are good
business ideas. Care Work is the most obvious example. You can force a business
model on 1-1 relational care, but there is no real possibility to scale. The
only way to make it “worth the time” of the person providing support is to push
the price up. Charging by the hour is done mostly because it is easy. Care Work
starts to hurt if you push the price up. If you know your hourly-rate, and you know
you aren’t being paid because you are doing something else, it can hurt. Like a
self-employed person taking time off. Like a consultant going for a coffee with
a friend. Like a lawyer or tradesperson doing small talk when you know the
clock is ticking at your expense. Long handed pennys. Short handed pounds. The cornerstone
of making money is constraint. Being able to put things in a box. To control
supply and demand. But, and this is important, you have to be able to put money
making in a box too. If you aren’t able to accept limits and constraints, and be
comfortable with the concept of enough – money will swallow you whole.
Saturn devouring his son
Francisco Goya
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