Thursday, March 05, 2020

Finding a Match


The jobs that are safest from the threat of Artificial Intelligence replacement are those that don’t scale. Where “Same As” doesn’t work. Money is made, at scale, when you find a solution to a problem, a huge market with the same challenge, and a container that allows you to get paid. The money made by Walmart, Tesco, Sainsbury’s and crew as they rolled out the cookie cutter. Everyone needs to eat. Mostly the same stuff. 1-1 work doesn’t scale. You have to be there. It also means you are often charging by the hour. Charging for time immediately makes you directly comparable to everything else that charges by the hour. In the same way as any two things with a price can be compared. Time and Money judge all. Comparison and options forces down price. This isn’t a scalable business. Which ironically means it may be a great Basic Source. The need for someone to see you (specifically), and your needs (specifically), is incredibly resilient. The Economics are difficult. Difficult is a container. If you can build something that sneaks under the radar, and drip that source into building an Engine… the difficulty may shade the wind for your match.



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