There
are a limited number of jobs. There are a limited number of employers. Many of
the jobs that people currently do are being mechanised and automated. This
means that however you go about planning your career, you have to think about
what it would look like as a business. Employers are a middle man between you
and clients. The key to every business is identifying the needs of decision
makers with money. Solving decision makers’ problems. You can divide work into
the categories of cost centres and profit centres. Cost centres are things that
don’t finance themselves. They can be very valuable, and even foundational to
profit centres, but they don’t make money. They need money. Quality Content is
a cost centre. Advertising is a profit centre. Without advertising, print media
started dying. Cost centres need believers. Not all good ideas are good
business ideas. Good business ideas make money. Fortunately, that doesn’t have
to trap us in profit centres. Gradually we can reinvest money in profit centres,
and turn ourselves into decision makers with money. We can be our own
believers.

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