Investing is a lot like dieting or exercise. It is not a
secret how to do it well. The difficult bit is doing it consistently. With a little
bit of studying and a broker account, a huge investment house with a massive
investment team has no advantage over you whatsoever (unless you are a trader).
There are no gods of investing. There is a lot of smoke and mirrors used to
create the impression that there are. And to keep underconfident overachievers
self-doubting and working for others. The cold truth is that most investors
make the big money, not by investing, but by investing for others. The competitive
advantage is not the skills and knowledge. It is the capital, and the
container. The ability to survive noise, and maintain the barriers to entry
that stop new competitors. The honest pitch is, “I like investing. Please can I
do it for you, for a fee.”
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